STRATEGIC MARKETING & COMMUNICATIONS

Our competences

We identify multi-channel marketing and communication strategies (B2B and/or B2C), functional to the development and growth of the company business.

We design action plans consistent with the budgets allocated by the Customer, aimed at identifying the target to be reached and achieving the expected competitive positioning.

We support the implementation of defined action plans,

through the most appropriate methods and tools in a logic of investment maximization.

Our services

Drafting of Strategic Marketing Plans, with short, medium and long terms objectives (qualitative and quantitative), and definition of Brand’s Vision/Mission (as-is and to-be) and Brand’s Purpose:

• Market & Competition Analysis to re-position and/or re-launch the Brand
• Consumer’s Behavior Analysis to forecasting

Definition or re-design of Brand Identity

Website and relevant UX re-design (including e-shop)

Re-design of the Customer Experience, for all touch points, with an omnichannel approach

Identification, introduction and implementation of CRM systems, integrating them into company processes and workflows, for efficient and effective business management

Drafting of integrated and omnichannel Communication Plans and of the relevant contents for offline and online:

• Production of content, institutional and/or vertical, developed for COPY and ART with quality and attention to details, consistently with the identified storytelling (i.e. photo and video shooting, brochure, flyer, fact-sheet and others)

Concepts and implementation of customized Special Projects, including co-branding and/or co-marketing activities, as well as partnerships with commercial targets

Drafting of Digital Editorial Plans (PED)

Social Media Management, omnichannel, consistently with the company storytelling (including COPY and ART)

Strategic Digital Marketing and/or Paid ADV activities, with management of the entire process and progressive check of the results